Promoting your business online is a very important activity especially since searches for wedding related keywords is an important segment online (check it out at Google Trends). Here are some things wedding suppliers can do:
1. Create your content - create our own website or blog. I got a chance to chat with top wedding organizer, Loi Villarama, during a friend's wedding and he mentioned that he gets a lot of leads from his website since he comes out #1 in search results when you search for wedding coordinator. My friend Ria has the same experience and she said that despite being new in the business she gets a lot of customers because her blog serves as testimonials to her work.
2. Promote your website/blog - the easist way to get traffic to your site is to do search engine marketing. It's the most cost efficient way to promote your website/blog. Try Google Adwords for as low as a dollar a day (you can also pay in peso) and I assure you you'd get traffic for your services. It's a D-I-Y way of marketing, here's a tutorial on how to do it.
3. Personalize your email - add credibility to your business by personalizing your email. You can do this for free by getting a domain and registering it on Google Apps for Your Domain. It's easy! Just register it at Google Apps (I also have a tutorial here).
Got any questions? Email me at aileen at twistedweddingplanner.blogspot.com.